Pros and Cons of Watching Television

Many of us love watching TV especially during our free time and if we don’t have anything to do. We like watching TV while eating our favorite snacks or hanging around in a friend’s place. Either way we are entertained when we watch TV. There are many different programs we can watch on TV depending on our mood and our personality. Some love watching comedy and talk shows while others particularly kids and those who are young at heart love watching cartoons on Cartoon Network or Disney channel.

But then, watching TV has its advantages and disadvantages. Experts say that too much watching of TV especially among children is not good for the health and the mind. TV can be entertaining and informative yet at times it can be damaging and harmful.

Below are the Pros and Cons of watching TV.

Pros:

1.) Entertainment and Laughter

We are entertained by shows we love to watch. We laugh at things we find funny and comical in the TV program we are watching. We also love to dance or sing along with celebrities we see on TV and some of us even copy their dance moves and singing styles.

2.) Information and How-To

We learn a lot of information about places and people that we usually don’t learn on magazines, books and newspapers. There are travel shows that show us beautiful places in the world and inform us the culture of different countries which can be a great help especially if we are planning to travel. We also easily learn how to cook new recipes by watching cooking shows and we can learn doing some other stuff through programs that show step-by-step procedures of performing a particular work, exercise or other interesting stuff.

3.) Improve Memory and Easy Learning

We usually take note of the time schedule for our favorite programs especially if it is only shown once or twice a week. We tend to store and recall the things that recently happened in our favorite show before the next episode will be shown on TV. This will help enhance our memory which we can apply on our daily life. For children, it is easier to learn math, science, alphabet and other subject matters if someone can show them how to do it like counting, identifying objects and a lot more. Educational TV shows are available for children to watch and learn.

4.) Bonding With Family and Friends

Watching TV is a great way to bond with family and friends especially on weekends. You can laugh and discuss things that you see on TV. That can be really fun.

5.) Awareness and Alertness

Weather reports and current news on different parts of the worlds can make you aware of what is happening outside your country. You can also be alert when there is an incoming typhoon in your area and that can help you get prepared.

Cons:

1.) Decline in creativity and imagination.

TV shows including commercials have tendency to share their creative works on us and impart their ideas and opinions on us which is not favorable and can lead to a decline in our creativity and imagination since we can not think on our own since creative stuff are readily available and shared to us.

2.) Health problems

We usually eat junk foods or any of our favorite snacks while watching TV. This is not good for our health because we tend to eat a lot while we are sitting down facing the television. This can lead to obesity since we don’t move a lot when we watch TV. This can also lead to other serious ailments caused by eating a lot and moving less.

3.) Makes people lazy

Most of us get hooked when watching programs of our favorite TV channel. We sometimes even forget to do our work or other important things because we got engaged in the show we are watching. Some people forget to do their household chores because they would rather watch TV than work.

4.) Some shows don’t teach good values.

There are TV programs that do not teach good values particularly to children. Instead of teaching them good deeds they even imitate, re-enact or spoof important things happening around us which is not good for children to watch.

To sum up, in watching TV you should choose and monitor the TV programs that you and your children should watch. Choose programs that can help you learn and grow as a person. You should also limit the time your children spend in watching TV. The maximum number of hours small kids should watch TV is 3 hours while for teenagers you should make sure they watch good shows only when they are done with homework and projects.

Digital and Conventional Presentation of Content

Displaying content is extremely important for any marketing agency. Ultrathin tubes have long replaced the old-fashioned and expensive Cathode-ray tubes. Internet connectivity, live TV streaming, videos, and images are the future of signage and modern marketing. Shopping malls, shops, and all other businesses prefer electronic display over wallpapers.

Digital signage applications include high-resolution display devices that are easy to use anywhere, indoor or outdoor. The modern way of displaying content includes versatility and innovation. For example, an electronic display can run a combination of media including videos, images, and text that altogether deliver a specific message.

With the passage of time, the global advertising industry is growing bigger and bigger. The electronic display has become the need of every modern business. Some of the purposes digital signage serve are:

  • Informational
  • Commercial
  • Experiential
  • Behavioral

It is rightly said that there is no success without the content. Electronic signage is considered to be a new way of displaying content to an audience. It offers variety and a number of interesting features that allow users to be creative in content management. We often see digital signs at public places and retail stores. Therefore, it has a cultural impact on customers and viewers.

A question arises whether or not signage has emerged as a new and effective advertising source. The answer is a big yes as digital signage is gradually taking over the conventional and outdated advertising solutions. However, the significance of traditional display cannot be undermined as they are cost-effective. Commercial places should be well equipped with the information that might help customers make a purchase decision.

The internet is used widely across the globe. And the information provided on a computer allows us to check back and reach the content easily. It is easy to change and manage content on digital devices. Your success depends highly on how you are advertising your business. Therefore, use digital signs to promote and advertise your business or cause. Digital signage is expensive as compared to those simple and static display means. However, digital display has become mandatory for rapidly growing businesses.

The display industry cannot keep itself apart from technological advancements. However, some of the old-fashioned signage is still being used by many businesses in developed and developing countries. For instance, a banner or a decal is a very simple type of signage. The presence of highly advanced electronics signs could not outsmart old-fashioned sign systems. However, it is recommended to use the digital and interactive form of signs which can captivate the attention of customers.

Your Kids Do not Need Electronic Learning Toys

We've all seen the advertisements for toys, videos, even teaching programs for babies promoting to give your child an academic edge. Maybe we've been moved to purchase those toys that teach colors, counting, and ABC's in English and Spanish. Maybe we've been consumed with guilt because we did not give our children these toys, and we'll always wonder if we are the reason they might turn out to be something other than rocket scientists and neurosurgeons.

Is there anything wrong with these toys? No, nothing at all. They are often cheerful, colorful, and include a catchy tune your toddler or preschooler will enjoy. And they do, in fact, give kids early exposure to those basic academic skills. The lights and sounds are delightful rewards for your little one who is exploring the buttons, dials, and sliding levers. All that exploring improves their eye hand coordination and hand strength, aka "fine motor skills."

So what's the problem? Well, frankly, the problem is parents expect the fancy "teaching toys" to live up to the hype, and give something back for all the dollars paid to get this toy or gadget. After all, do not the toy companies know what they are doing? Does not the app teach a very obvious skill, like matching? It sets parents' mind at ease, and they may feel the kids are getting a superior education. Some may feel the toys are better teachers than moms and dads. Some may feel that adding extra "teaching time" with the child would be unnecessary. This is a very dangerous way of thinking.

We have to ask ourselves to think – how do kids learn? Toddlers and preschoolers are not ready for lectures and power point presentations any more than they are ready for these kinds of "lessons" the so called learning toys are trying to provide. This may seem like comparing apples to oranges – lectures are obviously for teen and up, but those learning toys are fun and kid friendly, right? Wrong. How could they be likened to a lecture? Because of one key ingredient that is missing in both instances, the very thing that makes it inappropriate for a child – it is not attached to a meaningful personal experience or social interaction.

Lectures are one sided. A speaker presents information, the listener soaks it in. Sometimes the audience is invited to participate somehow, but it is usually limited. The learning toys are only slightly better. They make their noises, and some of them try to get the child to press a button to respond. The child is cheered for or asked to try again depending on how they respond. Does this count as a meaningful personal experience or social interaction? No, not at all. The child simply listening to a computer. They are not holding and working with real objects. No one they care about is sitting with them to provide the encouragement or praise. Instead they hear a computer voice that is empty and repetitive. Sometimes the machine responds inaccurately, like when the child sets on the toy and the toy cheers for the child who incidentally sat on the button that was the correct the response. Like a lecture, these toys are impersonal, use representation instead of real objects, and may even give inaccurate feedback.

Do you still think those learning toys are superior?

Let's take a look at naturally occurring learning now. You can call it the unplugged version. Junior is in the sandbox with Grandma sitting nearby. His fingers are covered in sand, providing delightful sensory input. (If you are not familiar with "sensory input" just think of all the stuff kids like to touch because it is so varied – sand, paint, jell-o, beans, rice, water). Whenever you add sensory input, you are activating more parts of the brain, which aids in memory and learning in general. The sun is shining, the birds are singing, the light breeze is blowing, all the more sensory input that makes outside so much fun for kids. Junior is busy pouring and scooping sand. He plays pretend with a dump truck and uses it to transport sand to the "construction site." Grandma and Junior chat while he plays, and she gives him words to learn like empty, full, big, little, wet, dry. Junior is in charge of the play scenario. He fills up that dump truck himself. He shows how and when and where to dump it. Grandma smiles and encourages him. She challenges to make "a great big pile" of sand and applauds when he does. Junior beams with pride.

What just happened out there in the sandbox? Meaning happened. That sand was in Junior's little hands, not pixels on a screen. He scooped by using his little hands and muscles, not with a stylus tapping on a screen. He learned about physics out there, as he learned how hard to push the truck to make it go through the sand, how much pressure he needed to lift up the dump truck, what happened to the sand when the bucket was already full, how far Water splashes when he dumped it all at once. He was encouraged to keep going when the bucket was not full yet and Grandma helped him understand that full meal up to the top. He accomplished an actual physical task that he could see, touch, and be proud of. He got lost in the joy of make-believe play, which is critical for child development. Grandma's praise was genuine and accurate, and he loves that lady to pieces so he did not give up until he got it right.

So now we have seen how a real task, like sandbox digging or block tower building, with real people, is obviously better than tasks on a computer screen. But what about the ABC's, you ask? What about the counting in English and in Spanish? Times have changed drastically, and the pressure is really on once kids get to kindergarten. You want your future neurosurgeon to be ready!

OK, here's the truth. You can teach a toddler letters. You can teach shapes as complicated as "cylinder" to a two year old and she will be able to name it when she sees it a few weeks later. You will beam with pride. She can learn to count to ten, too. The question here is, should you?

It comes back to meaning. A child can count to ten, but does she understand what the numbers mean? Does she know that 8 is twice as many as 4? That 4 is one less than 5? That there are five cookies on the plate but when she eats one, that there are now four cookies? And what earthly purpose does a toddler have for adding the word "cylinder" to her vocabulary? She can learn letters, but she will not learn to read any faster. And without regular re-teaching, your child will quickly forget these things – for the simple fact that they do not hold any meaning for her. Our memories work by sorting and associating concepts with familiar things or in a way that makes sense. And all that academic mumbo-jumbo you gave her does not have a "storage drawer" inside that developing little mind. She has not got any place to store it that makes sense, so it fades quickly. So if it is not going to stick, why waste her time with it? Why not go outside and play in the sandbox? We know the lessons learned out there are going to last.

As your child approaches kindergarten, you will want to ensure he is "ready." Today's standards mean he should know a great many things, including letters and how to hold a crayon, his full name, and how to hop and skip. But starting to teach academies in baby and toddler years is not necessary. In fact, it may rob children of the time they could have spent filling and dumping a bucket of sand.

Still not convinced? Consider the child's growing mind. At one year of age, your child still thought he was an extension of you, and that he could control you. He fought, you fed him. He was bored, you played with him. You left him, he hinded until you returned. He tantrums because he can not control you any more. And he is mystified! He can not sort it out. Now fast forward to age 2. He's still tantrumming regularly. He cries because his meatballs are "all gone" even though you look in his bowl and see meatballs still there. Was that even the issue? Nobody knows! Now I ask you, is he ready to learn the complicated sound / symbol relationship of letters and begin to read? Is he ready to count in Spanish? Probably not. Research suggests kids are not ready to recognize and remember letters until … ready for this? … age five . That is shocking considering today's grueling pace. There is also some evidence that early exposure to letters and learning to read does not matter at all. A child can learn to read, and learn in a matter of months, if you wait until the child is developmentally ready to do so. That's around age seven. Of course, in America we do not wait until a child is seven to get started, the point of this is remind us that child development happens in a predictable, linear fashion. It can not be rushed. Development happens on child's schedule, not due to parental diligence with flashcards and learning videos. However, your child still has loads of things to learn. He is ready to play with you, listen and learn from a real person who loves and cares for him. He wants to please you, and wants to interact with you.

You do not have to "try" to teach a young child. Simply interact with him, talk with him, and ask him questions. Let him try things on his own and help him be successful. Learning happens in play, not on a screen or with a computerized toy. You can play pretend, build, paint, dig, hop and run, and even sort and categorize familiar objects like food in a toy kitchen. You can bake cakes and wash the bowls afterward. You can play catch and make up a simple game. You are all your child needs. Computerized toys can never replace the invaluable learning that happens when you simply play with your child. Choose toys that allow for problem solving, building, pretend play, or dress-up outfits. Do not forget about things like blocks, balls, and books. These classics never fail to entertain and to teach, too. Best of all, it is easy to join in and play with your child!

Automotive Industry at a Glance

The World Automobile Industry is enjoying the period of relatively strong growth and profits, yet there are many regions which are under the threat of uncertainty. Carmakers look for better economies, market conditions which are ideal to have a successful stay in the industry. The automotive industry has a few big players who have marked their presence globally and General Motors, Ford, Toyota, Honda, Volkswagen, and DC are among them. It has also been suggested that automotive industry has accelerated more, after the Globalization period, due to easy accessibility & facilities among nations and mergers between giant automakers of the world.

Moreover, the advancements in industrialization led to a rise in the growth and production of the Japanese and German markets, in particular. But in 2009, the global car and automobile sales industry experienced a cogent decline which was during the global recession, as this industry is indirectly dependent on to economic shifts in employment and spending making, it vulnerable. While demand for new and used vehicles in mature markets (e.g. Japan, Western Europe and the United States) fell during the economic recession, the industry flourished in the developing economies of Brazil, Russia, India and China. Boost in global trade has enabled the growth in world commercial distribution systems, which has also inflated the global competition amongst the automobile manufacturers. Japanese automakers in particular, have initiated innovative production methods by adapting and modifying the U.S. manufacturing model, as well as utilizing the technology to elevate production and give better competition. The World Automotive industry is dynamic and capacious, accounting for approximately one in ten jobs in developed countries.

Developing countries often resort to their local automotive sector for economic growth opportunities, maybe because of the vast linkages that the auto industry of the country, has to other sectors. China is by far the largest market for sales followed by Japan, India, Indonesia, and Australia. Sales figures of 2005 to 2013 indicate that sales for vehicles in China doubled during this period, while Indonesia and India also benefited. However, there was slump in sales during this time in Australia, New Zealand, and Japan. Interestingly, this year competition in the truck segment has become more intense, with the three big U.S. automakers striving for supremacy in both performance and fuel economy. The Japanese aren’t giving up, either, with both Toyota and Nissan launching new pickups in 2015.

India is the seventh largest producer of automobiles globally with almost an average production of 17.5 million vehicles with the auto industry’s contribution amounting to 7% of the total GDP. It has been estimated that, by 2020 the country will witness the sale of more than 6 million vehicles annually. India is expected to be the fourth largest automotive market by volume in the world where, two-wheeler production has grown from 8.5 Million units annually to 15.9 Million units in the last seven years and tractor sales are expected to grow at CAGR of 8-9%, in next five years, making India a potential market for the International Brands. As 100% Foreign Direct Investment is allowed in this Sector, India is expected to have a speedy expansion, to, soon to become the largest automobile Industry. While India is second largest manufacturer of two- wheelers and largest of motorcycles, it is also estimated to become the 3rd largest automobile market in the world by 2016 and will account for more than 5% of global vehicle sales. As large number of products are available to consumers across various segments, providing a large variety of vehicles of all the types, manufacturers aim towards customer satisfaction and loyalty.

Following the FDI policy, entry of a number of foreign players with reduced overall product lifecycle and quicker product launches have become a regular occurrence in the automotive industry of the country. Indian auto market is seen as the potential market which can dominate the Global auto industry in coming years. Moreover, giant dealers and manufacturers are inclining towards the country because of ease of financial norms as well as an environment so conducive to support in their projects.

With Narendra Modi’s Make in India Campaign, the automotive industry is expected to witness quite a few changes, where 800 Cr have been allocated in the Budget to promote the Energy and Hybrid Vehicles manufacturing. This move is expected to cut down the prices making these electric and hybrid vehicles cheaper and more eco-friendly. It is also expected that this move will curb down the carbon dioxide emissions to 1.5% till 2020. This program will subsidize the purchase of new hybrid and electric cars, as well as other vehicle types. It specifies incentives of up to 29,000 rupees for scooters and motorcycles, and up to 138,000 rupees for cars. Three-wheeled vehicles, light commercial vehicles, and buses will also be eligible for incentives of varying amounts as well.

The used cars sector in India has emerged as one of the major industries due to its easy accessibility and lower rate of interests. But growth in used car sales are lower than new car sales as people still prefer to purchase new cars as opposed to buying used ones. A big reason of this could be the fact that there is a reduced supply of used cars, and high prices of these used cars are pushing the consumers to opt for the low priced new cars. But despite of lower growth compared to new cars segment, used car industry has been showing a fast and steady growth. According to the industry analysts, the sales of used cars are expected to boost up in the next few years.

Till last decade, consumers were involved in unorganised sector of Used Vehicles industry, there were no organised players to assist the consumers in buying of used vehicles, and about 60% of used vehicle sales were customer to customer where there is a trust factor. The remaining sales were managed by the local dealers. But then in 2001, Maruti came with the first company of selling used cars in 2001- Maruti True Value. Despite the automobile industry witnessed slow sales numbers in the last few quarters, the used or pre-owned car segment is growing fast, and is likely to accelerate in future. In fact in the last fiscal year, more used cars were transacted, 10% more than the new ones, according to the assessment by Maruti Suzuki India Ltd. and Honda Siel Car India Ltd. With the organised players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, credibility, transparency, easy availability of finances. These have all made buying a used car easy. Organised used car showrooms provide the platform to the prospective consumers to choose cars from various brands and segments. Car makers have realized the potential of used car market and are making conscious decisions to operate in the pre-owned car sector also. Besides exhibiting multiple brands, the branded used car retailers, also offer one-stop shop for all inquiries and grievances. All the major Car dealers have now established their pre-owned car segment retail showrooms, Maruti True Value, Ford Assured, Hyundai Advantage and Toyota U Trust are some of the major used car dealers.

Constant decline in fuel prices and better financial policies in the past year are the factors that are being expected to be the reasons for the number of new buyers to be increased in the market, which declined in 2013-14. But during this period, one segment that benefited from this decline was the used vehicle market, with increased awareness, financial reforms and organized firms. Most of these used cars buyers are younger people who prefer buying Pre-owned cars which come at lower prices and they get a good bargain for the same. Indian used vehicle market which is still, almost quarter of new vehicle market is growing at a rapid pace. The Pre-owned car sector is expected to grow by 15-18% in coming years.

Also with the rising in number of organized players have boosted the amount of confidence people are putting in buying a pre-owned car. These players not only offer a good line up of used cars but also offer finance & extensive vehicle check facility for 100% customer satisfaction.

The Automotive Industry is an important part of every economy as it is interrelated to growth of sectors of the economy. India as one of the progressing economy is resolving towards making its automobile industry more and more successful ultimately, linking it to overall development. With the Make in India Campaign and promotion of eco- friendly vehicles, India is expected to soon to become largest automobile industry globally. Used vehicle industry is expected huge gains with more and more people resolving to it along with the growth in the new car market. With more resources for the buyers and sellers, the automotive industry is expected to flourish meritoriously in coming future ultimately taking the country forward.